The story behind - Japandi Essence

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Japandi is as the name reveals a fusion between the Scandinavian modern style and Japanese traditional aesthetic. This style mixes the best of both worlds and is most easily described as a warmer and more functionality focused way to style the traditional Scandinavian look.

Warm tones are added through wooden materials such as wall decoration, furniture or other kinds of decor. Decoration and furniture are added with functionality in mind. Japandi is all about downscaling and it's also characterized for being strict yet elegant. In traditional Scandinavian style we would add decoration to make it warm and cozy also called ”hygge” with candles, blankets etc. But according to the Japandi style decorating with a stool or a tray would come in more handy since it's more practical and helps limiting the amount of decoration.

The interior details are important in a Japandi home but imperfection is perfection, just as in the Japanese Wabi Sabi philosophy. Wabi Sabi derives from old Buddhists teachings and is all about embracing the "imperfect, impermanent, and incomplete”.

We have taken inspiration from the bold artistic experimentation of Isamu Noguchi. Isamu Noguchi is considered to be one of the most important sculptors of the twentieth century, he was a true internationalist and traveld extensively throughout his life. His works are characterized for being bold yet subtle as well as traditional yet modern.

We have created two complementary parts of the collections embracing the Japandi look in two different ways. They all embrace the craftsmanship
of ancient Japanese work, such as origami, the strict lines used in Japanese architecture, and crafts made by hand out of natural materials.
One part of the collection is all about creating softness and warmth, with warm beige tones and wooden materials. This is a great compliment for
someone who loves ivory or beige tones and maybe already has mocha colored walls. A contrast wall in a warm beige would bring more life in to any space.

The other one is created with rougher materials such as plaster and clay. Embracing traditional Japanese architecture and the lines that are
seen in shoji doors. Together with organic lines created in plaster and various shapes made out of clay these traditional crafts has been turned into beautiful modern designs. Here the colors we chose are slightly colder gray hues and pale whites. Perfect as a compliment for someone who today has a traditional minimalistic Scandinavian home that is often colored in grey and colder hues.


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