The Story Behind - Scandi Craft
It always starts with the materials. A piece of wood with an unexpected grain. A lace curtain passed down through generations and the gesture of a brushstroke. Our collection Scandi Craft is a contemporary and artistic interpretation of traditional Scandinavian craftsmanship, with a focus on materiality, tactility, and artistic expression. The inspiration for Scandi Craft lies not in grand gestures, but from the small, meaningful details of everyday life, and the idea that something humble can be transformed into something architectural. Moments once held in objects and textures are now reimagined on the walls we live beside.
Inspiration
Scandi Craft is a collection that speaks through its surfaces. Where simplicity means considered and thoughtful. Inspired by traditional Scandinavian craftmanship, the collection explores the beauty of materials we often take for granted like the grain of wood, the softness of lace and the imperfect line of something made by hand.
We looked to Nordic heritage not for nostalgia, but for its depth. We looked at traditional crafts with new eyes and reimagined the lace curtain as oversized floral wall murals and the honesty of raw wood turned abstract through careful composition.
The palette remains grounded. Warm neutrals, soft blacks, and sanded browns, allowing materials to take center stage. It’s Scandinavian, but with soul. Artistic, but deeply grounded.
The Designs
Lace has long been associated with tradition, femininity, and fineness. But by enlarging, abstracting, and reimagining these intricate patterns, we highlight their structural beauty and graphic strength. Our Lace Art bridges eras. With its oversized floral pattern, it speaks to heritage and recalls the softness of a grandmother’s linen drawer. It is a fragment of the past, woven with care. When translated into a flower wall mural, these elements bring a sense of lightness and history into the room. Decorative yet, ornamental yet architectural.
Wood is one of the oldest storytellers we have. The markings of wood is an imprint of time. At first glance, the Scandi Wood wall mural is just wood. But look closer, and it will reveal a hidden landscape through the art of intarsia, where different wood types and veneers are carefully combined to create abstract compositions rich in depth, texture, and movement. As a nature wall mural, Scandi Wood brings the richness of natural materials into the room in a lightweight and accessible form.
We’re expanding the Contrast Art wall mural with two new colourways. Soft yet structured, bold yet balanced. Choose between stone, a sun-baked neutral that brings warmth and softness to the space, or Grey, a cool, contemporary tone that adds depth and quiet structure. Both colors enhance the artistic wall mural’s abstract composition. A balance of flowing lines and bold shapes, making it easy to style in both calm, tonal interiors and more graphic, design-led spaces. With these new shades, Contrast Art becomes even more versatile. A statement that adapts to your style, while always holding the room together with intention.
How to style
The Scandi Craft collection is all about contrast in harmony. Whether you choose the sculptural wood patterns or the delicate lace motifs, these wall murals invite a thoughtful approach to styling. At first glance, the aesthetic may appear minimalist to some, but not in the traditional sense. This is a more nuanced interpretation. A form of quiet maximalism that draws its richness from material depth, tonal variation, and sculptural form. Style your home with rounded furniture, tonal upholstery, and sculptural lighting. The result will give you this earthy yet elevated feeling.
Overall, the mood is cohesive yet richly layered. The palette stays within a spectrum of soft, earthy neutrals. Sand, stone, ivory, charcoal, allowing texture, form, and craftsmanship to take center stage. It’s a world of low contrast but high tactility, where calm and creativity coexist.
With Scandi Craft, we invite you to create rooms that breathe with the rhythm of real life. Rooms that speak, softly, through materials that remember where they came from. It is more than a tribute to heritage. It’s also a reflection of how we want our homes to feel today. Warm, textural and thoughtful. Designed for presence rather than performance.
