Emina Alivodic is a profile within the Swedish fashion scene, with great experience and roles as chief designer. Today she works with e-commerce at Nelly.com where she is responsible for all the visual material produced for Nelly and NLYMAN. She lives together with here two daughters, Ingrid and Sofi in a villa in the textile city Borås. Here she mixes design pieces with vintage finds in a playful way rich of color.
How would you descried your style and how come it's so playful and rich of color?
I have a very personal style I don’t want to go with the flow. I like to decorate with humor and I tend to find trends before they become big. I like to mix colors but I also think there should be a solid base, I think you should have a solid base in your decoration and I prefer to add on rather than replace. I mix 60´s with the 80´s and touch of contemporary.